Press release
PRESS RELEASE. FIFA has unveiled a portfolio of new, forward-looking Web 3.0 games to entertain and engage a wider group of fans ahead of the FIFA World Cup Qatar 2022™.
Gaming and esports are among the fastest-growing opportunities for FIFA, which continues to expand into new digital spaces, platforms and games that already welcome football fans.
With communities growing organically, FIFA is expanding into new digital spaces – having launched a landmark Roblox experience earlier this year.
The new game integrations, which are all designed with Web 3.0 and the future of digital engagement in mind, are playable throughout the tournament and each has a unique twist on the world’s biggest soccer tournament. .
Among them are:
Altered State Machine – AI League: FIFA World Cup Qatar 2022 Edition
AI League is a casual 4v4 soccer game played between AI-controlled characters with player input in fun and tactical moments. Players act as the coach and owner of their AI teams and can improve their abilities through power-ups and training. Players can also collect and trade characters to create a team with their favorite skill combinations. The playing fields are located in stylish streetball locations around the world, from Paris to Rio, from Yaoundé to Seoul.
Uplandme – FIFA World Cup Qatar 2022 in the Upland Metaverse
Upland is the largest blockchain-based metaverse mapped to the real world, where players can buy and sell virtual properties. Now they can collect the official FIFA World Cup digital assets, including legendary video clips from the tournament. They can visit the replica FIFA World Cup stadium and village of Lusail, buy items in their colors to customize their home in Upland, trade their goods with friends and win one of many prizes .
Matchday – Matchday Challenge: FIFA World Cup Qatar 2022 Edition
Matchday targets the high emotional level of football fans through a highly engaging casual social prediction game based on football cards, where the essence of fun is not just about “doing things right”, but about being the best among your friends.
Phygtl – FIFA World Cup Qatar 2022 on Phygtl
Phygtl, a mobile fan engagement app that takes fandom to a new dimension. Fans of an immersive experience join in the mission to co-create the world’s first fan-generated digital reward. Fans can augment a golden soccer ball with the palms of their hands in their real environment, possess a limited fragment of it to attach and eternalize their handpicked FIFA World Cup photos and video moments. A digital representation of the eternal fandom.
Romy Gai, FIFA Chief Business Officer, said: “This is an extremely exciting group of partnerships that we have entered into as we welcome a new digital native football fan and engage with them in spaces where we know they are already active in.
“As we continue to build our long-term game strategy, Web 3.0 is sure to have an important role to play, and this marks the start of our journey.”
All play opportunities complement the recent launches of FIFA+ Playzone and FIFA+ Collect, with more launches planned in the future.
