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The main swap expands the squad globally as Messi leads Argentina to the round of 16.
The 2022 World Cup in Qatar is one of the most expensive World Cups in history, with an estimated cost of $220 billion invested, more than 15 times spent. According to Bloomberg, crypto and blockchain companies invested more than $2.4 billion in sports-related marketing from March 2021 to August 2022. Nielsen expects blockchain companies’ investments in sports marketing to reach over $5 billion by 2026. Leading crypto exchange Bitget takes the opportunity to celebrate the mega-event with a major marketing campaign featuring Messi. The campaign includes a new ‘Make it Count’ branded film, World Cup-themed activities giving away up to BGB 1 million and Messi’s autographed shirt, and the NFT seed collection.
After Argentina’s game against Mexico in the first round of the World Cup, Messi has now reached his personal record for annual goals and tied with Maradona’s record for goals in the World Cup. Moreover, due to his tremendous performances, he leads the Argentina team in the round of 16 of the 2022 World Cup. Inspired by the spirit of Messi during the World Cup by bringing himself and the team to new heights, Bitget has launched a new series of campaigns. hoping to push the limit again. Since the company announced its partnership in October this year with the “A perfect 10” campaign, the branded film has generated over 3.4 million views in 1 month. The new campaign should break a new record.
Bitget’s vision is to provide the best social trading experience. Starting in June, the team grew from 450 to 900 people, nearly doubling in size during the crypto winter, and additionally, announcing an expansion of the plan to 1,200 people by Q1 2023. The exchange is focuses on building and improving regardless of the environment, just like the football legend.
Bitget, established in 2018, is one of the leading cryptocurrency exchanges and ranked in the top 5 in the world as a crypto derivatives exchange; with innovative products and social trading services as its main features, it currently serves over 8 million users in over 100 countries around the world.
For the partnership with Bitget, Messi expresses:
“I want to thank Bitget for bringing me into the social world of crypto trading with such an exciting campaign. to chart a new course within the industry. It’s important that everyone invests responsibly in protection, and it’s reassuring to see Bitget taking this seriously with a series of protection initiatives.
Gracy Chen, CEO of Bitget, comments:
“Partnering with the GOAT inspires us to strive for the best performance, and the World Cup period is the best time to remind us of the importance of building and training for the moment to shine. We would like to celebrate the spirit of football in the crypto world and are ready to continue investing in the ecosystem even when times are tough.
“Also, as we can see the Web3 trend has spread to many different industries, we can see use cases of blockchain technology helping sports gamers increase engagement with their community, such as NFTs, Fan Tokens, and Metaverse Events,” Gracy adds. .
Bitget has been working to bridge the gap between web2 and web3 through sports activities to drive crypto adoption. Crypto adoption has been growing among investors in recent years, but there are still a lot of doubts and FUD (Fear, Uncertainty, and Doubt) among the general public. To further drive adoption and develop a better public understanding of cryptocurrency, we form alliances with credible sports/esports teams or players in Bitget, such as partnering with Juventus, most recently Lionel Messi, esports giant Team Spirit and providers of premium international esports tournaments and events, PGL.
