Near Protocol to Launch Loyalty Points Program for Grupo Nutresa by Q1 2023


 The Near Foundation and Nutresa have a common mission to enable environmentally friendly practices.

Near Foundation, a non-profit organization focused on funding Web3 projects on the Near ecosystem, will launch a loyalty points program for Nutresa SA Group (Bogota: NUTRESA) by the end of the first quarter of the next year. According to the announcement, the open-source loyalty program will focus on the Latin American market with a target of one million users. According to sources, the food processing company will consolidate its existing loyalty programs into one user-friendly platform supported by Near blockchain.

Near Protocol to Power Loyalty Program

“We are thrilled to partner with one of Latin America’s largest multinationals and help lead the way with its first Web3 loyalty program,” said Near Foundation CEO Marieke Flament.

Nutresa shares closed the month of November with a bullish outlook. According to market data from MarketWatch, Nutresa shares have gained around 53% year-to-date to trade at around $43,900 as of November 30.

On the other hand, the native Near Protocol NEAR token gained around 4.1% in the last 24 hours to trade at around $1.75. Nonetheless, the NEAR market is down over 79% in the past year, according to data from CoinGecko.

Near the Foundation and Nutresa for the elimination of carbon emissions

The Near Foundation and Nutresa have a common mission to enable environmentally friendly practices. Additionally, the Dow Jones Sustainability Indices have ranked Nutresa as the world’s most sustainable food company for two consecutive years. As such, their partnership is strategically oriented to remain competitive in the global marketplace.

The agri-food company specializes in the manufacture and distribution of charcuterie, biscuits, chocolates, coffee, ice cream, and pasta under a portfolio of 70 brands. The company has manufacturing plants in Colombia, Costa Rica, Dominican Republic, Mexico, Panama, Peru, the United States, and Venezuela, among others. However, its products are available in 65 countries around the world.

Over the past two years, the food manufacturing company has seen a significant increase in total sales, according to quarterly reports. Nonetheless, Nutresa is committed to expanding its global market through blockchain technology. Additionally, blockchain technology is secure, scalable, and more environmentally friendly.

As a secure proof-of-stake network, Near Protocol has unveiled an $800 million ecosystem fund to support environmentally friendly decentralized finance (DeFi) platforms

Launched in 2021, the fund includes $350 million in funding from Proximity Labs. Of that amount, $250 million has been allocated to help existing projects scale and $100 million to seed grant pools, where 20 startups are supposed to receive $5 million each.

Global regulators are concerned about secure proof-of-work blockchains like Bitcoin and Dogecoin. No wonder the Ethereum ecosystem recently migrated to PoS via the September 15 merger event.

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